This Week In Serviceship 2018: Week Three!

Alliance, Neb.

“I think the communities are very excited about what Haley and I are doing and are willing to help us in any way they can. For me personally, I’m excited to further my leadership skills and abilities as I start thinking about my future.”


It’s hard to believe that three weeks have gone by already! We have been very busy in Alliance working with the Box Butte Development Corporation to develop our video for the Marketing Hometown America Project for Box Butte County.

For the last three weeks, we have been meeting new people from Hemingford and Alliance, moved out of our host family’s house and into our duplex, worked on developing hashtags and our video project and volunteered at Carhenge.

Haley and Mirissa pose outside of Mobius Communications, Hemingford Cooperative Telephone Company.

Haley helps fix up car displays while volunteering at Carhenge in Alliance, Neb.

When we asked Deb Moore, an employe at Alliance Chamber and Carhenge, about our impact on the community, she said, “The girls are enthusiastic, ready to jump into anything and try anything new.”

We have taken footage at various public places like the pool, coffee shops, car show, movie theatre and library in Alliance. We have also spent some time in Hemingford working out of Mobius Communications-Hemingford Cooperative Telephone Company and have been in touch with businesses there as well. We plan to film more footage there in the upcoming weeks. We are also starting to contact businesses in Berea as well.

While volunteering at Carhenge, we helped fix some vandalism done to one of the cars, power washed tires, and then started spray painting the tires bright colors. We are planning to display them at Carhenge when they are completely painted as we are making them into flower pots in order to help make Carhenge more aesthetically pleasing to visitors.

“This opportunity has provided me with more than an internship. It has provided me with learning experiences, connections and skills that will benefit me in my future endeavors, as well as the ability to impact a rural community.”





McCook, Neb.

Over the last two weeks in McCook, we have continued to create an inventory of the items in the High Plains Museum. With nearly 4,000 photographs taken to date, we are nearing the end of our record keeping process! We are also starting to inventory the books in the Carnegie Library. Additionally, we have been interviewing members of the museum board to get their perspective on the future of the High Plains Museum. The interviews have assisted in the stimulation of new ideas and the incorporation of the most significant parts of McCook’s history. Brainstorming sessions have been a vital part of our everyday by keeping our minds moving and fresh ideas rolling in.

“When I think about my time in the Rural Futures Institute Serviceship Program, one word comes to mind: entrepreneurship. In our respective communities where we are responsible for holding ourselves accountable, we can light a new fire by putting out of the box ideas into action.”


Emily and Sage pose in downtown McCook, Neb.

There have been many people who have given us valuable input and are essential to the museum. One of those people is John Hubert, a long-time community member and entrepreneur, who knows the history of McCook better than we know the back of our own hands! He is a talented storyteller and wealth of knowledge we hope to capture on video sometime this summer.

One of our secondary projects is to create a library of community photography for future marketing purposes. This means we get to travel across the county capturing small town Nebraska main streets, unique buildings and favorite restaurants in the area like the Rocket Inn where people come from afar for their famous pizza. We discovered the gem that is the Rocket Inn this week while exploring Indianola and then made our way to Bartley for more photographs.

We also had the opportunity to attend the McCook Community Foundation and Red Willow County Visitors Committee meetings where we were introduced to many more welcoming and influential members of the community. Both of these meetings gave us a better idea of the unique art culture, giving spirit and community pride that makes up McCook.

“The more I have immersed myself in the local culture of the McCook community, the more I have realized how important the people and small businesses are to this rural community, and in turn, how essential rural communities are to the livelihood of our state. Adapting to change and technology and consistently bringing in fresh ideas is vital to the survival of rural communities.”




McCook THETA Camps

“Collin, Tyan, and I learn about health and wellness all school year, and it is very exciting for myself personally to be able to apply it in the real world to students that are eager to learn!”



Brad helps some of the kids construct their aquaponic systems.

We implemented Module 1 of THETA camp the past week, and it has been very successful for our team. In Module 1, after getting to know everyone, we started fast by germinating plants with our students. The students were very interactive with this step in the growing of our produce.

After getting some plants started, we moved on to the next step which was constructing our hydroponic and aquaponic systems. The students seemed very interested in how these growing systems worked as well as very excited to be able to get their hands dirty and do a little construction project.

Students were able to use drills and cocking glue guns in order to build the structures we needed. It was very rewarding to teach a new skill to kids that had no experience with, specifically using a drill. It was also very interesting to watch kids work together to lift heavy bags of gravel and place it within our systems!

“I’m very thankful for the opportunity to be able to make a positive impact on the kids as well as the community of McCook.”



Tyan discusses the benefits of physical activity, good nutrition and energy balance.

This week, the kids returned just as eager as we were to continue to learn. Module 2 of THETA camp dove straight into the topics of physical activity, nutrition and energy balance. The students were very involved and really enjoyed the physical activity aspects of our teachings. This task seemed a little intimidating at first, especially the aspects of teaching what a calorie is, what the macronutrients are and the concept of energy balance.

On Wednesday we took the students on a trip to the local grocery store called Schmick’s. We tasked the students with collecting pictures of food labels, as well as examples of carbohydrate and protein rich foods. This was very intriguing as we saw students enter a store and search for the appropriate information on food labels that can be utilized directly in their own lives. They were able to obtain this information from what we had taught them earlier in the week and were also full of questions. It’s very rewarding to see students pick up on what we’re teaching and then watch them put it into action days later.

On Thursday we continued our discussions on health and wellness by focusing primarily on health care professions. The discussion was very strong between the students and us as we described the different responsibilities of many health professionals. Modules 1 and 2 of THETA have been very successful, and our experience so far has us excited and prepared for success as we continue to progress into the next chapter of our camp.

“I’ve really enjoyed seeing how much of an interest the kids have taken in our program, both during camp and as well as at home.”






Neligh, Neb.

For the past two weeks, we have been working on finishing up our mapping reports, as well as finding host homes for Tour-de-Nebraska. We recently finished the Neligh report, and we’re about a third of the way done with the report for Northeast Nebraska. Additionally, we created a small marketing campaign containing a flyer and social media posts for Facebook to entice people to volunteer their homes for Tour-de-Nebraska.

There is a serious housing shortage in Neligh because there are many short-term workers flooding the housing system because of all of the wind towers going up around town. Since most of the people that would open their houses for Tour-de-Nebraska have already rented them out, we came up with the idea to incentivize homeowners. The first five people to open up their house will receive gift certificates which were donated by local businesses. Additionally, we printed out flyers and delivered them door to door to get the word out. We also started setting up recording times with community members for marketing videos for Neligh.

“The passion and patriotism in Neligh is unbelievable. I have never met a group of people who are more passionate or caring about their community. They truly care about their town.”



Michayla and Rhiannon have fun delivering flyers door to door for their Tour-de-Nebraska.

Over the last two weeks, we sat in on meetings. Last Friday, we had the monthly “Coffee Talk” at the Senior Center. There we spoke with the older generation of Neligh residents over coffee and cinnamon rolls about what they are seeing in the community as issues and what our office can do to help. On Friday, our Downtown Revitalization project applications were due, so we met with many business owners throughout the week about how to improve their businesses either aesthetically or structurally through projects funded in part by the grant. Friday was full of making sure applications were complete and filled out correctly. This Tuesday we went to the Clearwater Chamber of Commerce Meeting. Clearwater is ten miles west of Neligh and our office works for their town as well. Their meeting was mainly about the rodeo coming up in a couple of weeks and the new grocery store coming to town.

After we got back to Neligh, we had a meeting with the Northeast Nebraska Economic Develop District to go over our Downtown Revitalization projects. We met to make sure all the contractors were registered, all the numbers matched up and all the applications were complete. Then that evening, we attended the meeting for the Fall Festival, and Rhiannon updated their brochure. On Wednesday we volunteered to help paint the new grocery store in Clearwater so for a couple hours our boss let us off to benefit the community.

When we started asking people what they loved about the area we heard things like the restaurants, community and the people you get to support. We also heard something pretty moving as people started talking about community assets. They started by talking about the co-op, implement dealers, nursing home, school, ESU 8, park, lake garden and floral shops, banks and other businesses. Then as things were starting to quiet down, one lady turned to face us in her seat and said, “I think the people are our greatest asset.” We think that is very true about the people here in Neligh.

“Like in most rural places I’ve visited, the people in Neligh are resilient. They persevere and gather around people in hardships. They celebrate each other’s successes. They care about the wellbeing of their town, and they aren’t afraid to tell us why they love it.”




Seward, Neb.

Our time at the Seward County Chamber has been reasonably productive so far. We met with many community stakeholders over the past week and a half, which has been extremely insightful to make meaningful progress towards achieving our primary project goals of creating a sustainable engagement initiative for Seward County. Meeting these stakeholders and community members one-on-one gave us the knowledge of the various opinions that community members have. This then lead to the filtering of opinions which enabled us to come up with tangible output plans.

“So far I have loved meeting with so many wonderful people in the community. These people are so dedicated to their community and their hard work shows! They have really helped us to feel welcomed in Seward and continue to offer their assistance with our project!”


One big goal we have been able to achieve is finding our main target market and what we really want to accomplish this summer. Revolving around newcomer engagement, we have been able to solidify that our target market is reaching out to young professionals without children or retirees. From the data that we have collected from interviews, we have concluded that many of these people are having a harder time finding people their age and finding activities to be involved in, compared to couples with children. We have decided to create an event that will be two to three times a year. This event will be specifically marketed toward newcomers; however, it will be open for all residents of Seward County.

Raghav and Maddie have been meeting with stakeholders in a sustainable engagement initiative for Seward County.

Raghav takes in his rural serviceship experience from a farm in Seward, Neb.






Along with this event, we have been in the process of recruiting individuals who are very involved in the community. We want people who love to introduce themselves and help others get involved. These people will be part of our “Welcome Wagon.” This will not be an official group or organization, but simply a group of people that would like to show up to our events and offer a warm welcome. We are hoping that these individuals will create meaningful connections with newcomers and help them get accustomed with life in Seward County. We are going to try this event first in Seward to see if it takes off, and then hopefully it will spread to other communities in Seward County once our serviceship is complete.

We hope to be able to collaborate with community members, stakeholders and local businesses to be able to pull of the event that we are in the process of creating. We are very excited to, and yet a tad bit nervous about putting up this event. The nervousness stems from the possibility of a minimal turnout for the event, but that does not equate to having to give up on our marketing efforts. We believe that persistent and strategic marketing and coordination will help us achieve our goals.

“The personal and professional growth that stems from simply interacting with people from different walks of life is invaluable.”