Create A Bold Story

RFI has heard it over and over again — rural needs to tell its story “better.”

But what we really need is to be bolder.

We need to modernize our message, our voice, our delivery and our image. We need to learn how to build a brand and content strategy that maximizes our body of work, reaches the right people and creates action. This is where strategy, creativity and storytelling collide. Through this work, together we can create a bold voice for rural.


Our [BOLD] Podcast

As our high-tech, globalized world continues to collide with the values, principles and ethics of humanity, the Rural Futures Institute (RFI) at the University of Nebraska is breaking into the currently polarizing narratives of the rural-urban divide, technology development and the future of work through its new weekly podcast, “Rural Futures with Dr. Connie.” The podcast is available on iTunesSoundCloud and Stitcher.

Sample episodes:

All episodes 

30 Episodes of Facebook Live

Get the back story of “Catch Up With Chuck,” our weekly Facebook Live show that ran for 30 episodes! We brought rural community mavericks, University researchers and exceptional students together to talk about the opportunities for rural areas in Nebraska and beyond. We did it for the purpose of elevating these people who are working so hard to make an impact — and succeeding.

All episodes


About Katelyn

Katelyn Ideus headshot, RFI Communications DirectorBranding and content strategist Katelyn Ideus currently serves as Director of Communications & PR for the Rural Futures Institute at the University of Nebraska. Her experience includes personal branding, health care communications, educational programming, online education marketing. Find Katelyn on Instagram & Twitter.




What does it mean to be BOLD?

With more than $1 billion in sales and a marketing track record, Kevin Daum is the best-selling author of Video Marketing for Dummies and Roar! Get Heard in the Sales and Marketing Jungle. His April 2014 article on, “7 Things Really Bold People Do,” resonates with Katelyn in terms of defining and positioning “bold.”


What is BOLD communications?


BOLD - Believe, Own, Lead, Discover arrows to Mission, Strategy, Audience, Evaluation

To maximize your body of work, reach the right people and create action, you must have all of these pieces in place.






What is Brand Identity?

“Branding is the process of meaning manufacture that begins with the biggest, boldest gestures of the corporation and works its way down to the tiniest gestures.” — Grant McCracken, anthropologist & cultural commentator via Brand Thinking by Debbie Millman


Brand identity includes:


“In a fundamental sense, the brand identity represents what the organization wants the brand to stand for.” —  David A. Aaker & Erich Joachimsthaler via Brand Leadership


You Dont Have To Be Everywhere But Be Bold Where You Are


Be selective with where and how you share your stories. Base your selection on developed audience personas that take into account demographic information, values and decision-making processes of your audience(s).


Great stories are developed through meaningful messages


Discovery never ends


Circle with Bold in the middle


Katelyn’s Current Favs!