Amber Ross appears on Rural Futures Podcast with Simple Strat Founder Ali Schwanke


October 10, 2018 — “I wouldn’t trade my experiences with RFI for anything,” says Amber Ross, junior agribusiness major at the University of Nebraska–Lincoln.

The Callaway, Neb., native says she is “just your typical small-town girl” during the Bold Voices student segment of the Rural Futures Podcast Episode 12 at 07:05.

The weekly podcast, “Rural Futures with Dr. Connie,” debuts every Tuesday, featuring a University of Nebraska student within a primary interview of a researcher, futurist or rural maverick creating leadership, technology and collaborative opportunities for rural communities across the country. The podcast is hosted by Connie Reimers-Hild, Ph.D., RFI Interim Executive Director and Chief Futurist and is available across listening platforms — iTunes, Stitcher, SoundCloudGoogle Play and Spotify.

Beyond her podcast appearance, Amber has demonstrated her dedication to rural Nebraska communities by participating as a Rural Futures Institute (RFI) Serviceship student during the summers of 2017 and 2018 in West Point, Neb., and Columbus, Neb.

“The Rural Futures Institute has offered me a lot of different opportunities that I wouldn’t have gotten any other way,” she says while reflecting on her time with RFI.

When asked to answer the questions of Why Rural? Why Now? during the segment, Amber puts on her futurist hat. Believing that rural communities will become the trendy place for her generation to live, she says, “It’s going to be cool to be in rural.”

“Because rural is cool,” Bold Voices host and Rural Futures Podcast production specialist Katy Bagniewski adds.

According to Amber, growing up on her family farm in a rural town of 500 people developed her work ethic and taught her time management skills. Her experiences with the Rural Futures Institute as a Serviceship student and an office intern have contributed to her passion for rural development, and she hopes to be a community developer after graduation.

Read more about Amber in her Students of RFI feature »


About the Rural Futures Institute at the University of Nebraska
The Rural Futures Institute (RFI) at the University of Nebraska leverages the talents and research-based expertise from across the NU system on behalf of rural communities in Nebraska, the U.S. and around the world. Through a culture of innovation and entrepreneurship, RFI encourages bold and futuristic approaches to address rural issues and opportunities. It works collaboratively with education, business, community, non-profit, government and foundation partners to empower rural communities and their leaders.