In an effort to maintain consistency of its brand, the University of Nebraska Rural Futures Institute has developed a set of RFI Identity Standards. These standards can be used as a reference in the development of RFI-related materials. Additional graphics and templates will be added as necessary.
The Rural Futures Word Mark
The Rural Futures work mark comes in two variations, horizontal and stacked. When using these word marks, please adhere to the usage guidelines in the RFI Identity Standards.
Horizontal – Small
Use this word mark when the logo appears smaller that 1″ tall in print or 250 pixels tall on screen
Vertical – Small
Use this word mark when the logo appears smaller that 1.25″ tall in print or 280 pixels tall on screen
*For .pdf, .png, and .jpg files, clicking on the appropriate link will open the corresponding file in a new window. To save the image file, right click on it, and select “save image as.”
The Infinity Icon
Combining a highly stylized ‘r’ and ‘f’ results in a symbol that alludes to the infinity sign. This symbol is dynamic, representing a pathway or the crossing of paths with a visual desire to connect the two end points of the symbol. Overall, the result is a feeling of progress, direction and opportunity.
The Color Scheme
Green is the color of nature and health, and represents environment, money, fertility and safety. It also symbolizes life, growth and renewal.
|Pantone PMS 370
CMYK 64c, 5m, 100y, 24k
RGB 91r, 143g, 34b
Gold is a precious metal, thus it is no surprise that gold symbolizes wealth used wisely, but it is also the symbol of good health and optimism.
|Pantone PMS 618
CMYK 11c, 10m, 68y, 25k
RGB 174r, 164g, 68b
If you have questions regarding the RFI Identity, please send your questions to firstname.lastname@example.org.