Norfolk, Neb.

Host Team

  • Tammy Day (Lead)
  • Traci Jeffrey
  • Anders Olson
  • Brandon Day
  • Mark Zimmerer
  • Candice Alder

Cheyenne Gerlach

Hometown: DeWitt, NE
Campus: University of Nebraska–Lincoln
Major: Integrated Sciences

“Having that strong network of people in Norfolk is such a benefit for both of us moving forward in our careers.”

Samantha Guenther

Hometown: Crofton, NE
Campus: University of Nebraska–Lincoln
Major: Agricultural Education

“RFI Serviceship was the perfect application of our education at the University of Nebraska to our futures.”

About

About The Serviceship Experience

Samantha and Cheyenne spent the first half of their summer with Daycos, one of three benefit corporations in Nebraska. Their Daycos project focused on capturing the story of how the business is investing 10% of their gross revenues into their employees and the community, including the creation of a permanent charitable endowment and a goal of investing $50 million through Daycos4Good by 2028.

They spent the second half of their summer working with the Norfolk Visitor’s Bureau, the Chamber of Commerce and the Economic Development Council to create a marketing strategy that unites, educates and promotes retail and service opportunities.

Accomplishments

Told the story of Daycos4Good.

Samantha and Cheyenne created marketing materials and five videos to tell the story of Daycos4Good and their unique approach to rural philanthropy and community development. They also assisted the company in defining their identity by facilitating a meeting to answer the question, “What is Daycos?”

Created a marketing strategy to cross promote businesses and upsell Norfolk.

Samantha and Cheyenne also worked with the Norfolk Visitor’s Bureau, the Chamber of Commerce and the Economic Development Council to create a marketing strategy for the Norfolk area that unites, educates and promotes retail and service opportunities. They conducted business surveys, combined results and led a focus group with local business to discuss ways to improve in their collaborative and customer service initiatives.

They also created a portfolio with multiple marketing strategies including website revamping, community murals, social media features and a foundation to hold a community service training for businesses across Norfolk.

Impact

 

Final Presentation

 

Weekly Updates

July 13, 2018

As for Daycos, we have started creating our final portfolio to give them at the end of the summer, as well. We will be facilitating a final meeting at the end of the month to share the videos, hiring process outline, and wall of aim projects that we have completed. We are very grateful that Daycos has treated us well during our summer in Norfolk. We are proud to have been a part of such a great company that we have learned so much from.

“We are so grateful to have Cheyenne and Samantha here this summer with us at Daycos for 5 weeks. We did not know what to expect when we applied to have RFI interns with us and were nervous that we would not have enough for them to do or have a clear enough picture about the outcomes we were hoping for with the work,” said Tammy Day, co-owner of Daycos, Inc. “How silly it was for us to worry! These young women have been an excellent addition to Daycos, are incredibly intelligent, creative and self-motivated, and have added so much value to our company that we are sorry we only have them for half the time. What a wonderful opportunity for us to work with such amazing young people who are interested in life and work in rural places. Thank you for matching Cheyenne and Samantha with us! We will be so sad to see them go.”

All Week Eight Updates

June 29, 2018

When we asked Brandon Day, the CEO of Daycos, for his thoughts on our serviceship, he said, “Daycos has been very fortunate to have Samantha Guenther and Cheyenne Gerlach as Rural Futures Institute interns this summer. In a short time, they have become a part of the organization, blending in well with our people and culture, and becoming a valuable part of our team. Having these smart, capable young women come in to our organization, and look at everything with a fresh set of eyes, and new ideas, has been invaluable. They have offered unique perspectives, probing questions, and great suggestions. A number of employees have commented how much they have enjoyed getting the chance to talk to them about our company, and how much value they got from the interactions. Despite only being here a few weeks, they have made a lasting positive impact on our organization. My only regret is that they can’t stay longer.”

All Week Six Updates

June 15, 2018

Cheyenne Gerlach and Samantha Guenther are in Norfolk for their RFI serviceship internship. For the first five weeks, we are working to tell the story of Daycos. Daycos is unique in that they are a for-profit AND for-good business. It is our job to capture what Daycos does, how they do it, and why they do it in hopes of informing and inspiring others to possibly do the same. The overarching goal of our project with Daycos is to come up with a way to re-brand Daycos’ for-good movement, Daycos4Good, as simply intertwined with Daycos as a whole. We will be creating video, web content, and written publications to help portray this message.

For the second five weeks, we are working to promote the retail and service sector of the Norfolk community for the visitors bureau. We will be acting as “secret shoppers” to get an inside scoop on how business owners and employees are welcoming and promoting Norfolk through their business. We will also be doing a “windshield assessment” of businesses in Norfolk to gain a better understanding of how it can be improved. Then, we will be working to help make those improvements to strengthen the retail and service sector.

All Week Four Updates

June 1, 2018

Cheyenne Gerlach and Samantha Guenther are in Norfolk for their RFI serviceship. For the first five weeks, we are working to tell the story of Daycos. Daycos is unique in that they are a for-profit AND for-good business. It is our job to capture what Daycos does, how they do it, and why they do it in hopes of informing and inspiring others to possibly do the same. The overarching goal of our project with Daycos is to come up with a way to re-brand Daycos’ for-good movement, Daycos4Good, as simply intertwined with Daycos as a whole. We will be creating video, web content, and written publications to help portray this message.

For the second five weeks, we are working to promote the retail and service sector of the Norfolk community for the visitors bureau. We will be acting as “secret shoppers” to get an inside scoop on how business owners and employees are welcoming and promoting Norfolk through their business. We will also be doing a “windshield assessment” of businesses in Norfolk to gain a better understanding of how it can be improved. Then, we will be working to help make those improvements to strengthen the retail and service sector.

For our day to day tasks during the past two weeks, something that we have started doing every Tuesday is creating a set of objectives and goals for the week. This means that we created the first set of goals our second day on the ground in Norfolk. These goals are hung in our office and in our homes so that both of us go to bed and wake up thinking about what we all need to get done by Tuesday. This has been a great experience and has really impressed the people that we are working with. We have wasted no time “acclimating” to Norfolk or planning our work. We’ve jumped in feet first, and it has really helped us in the long run.

All Week Two Updates