Create A Bold Story

RFI has heard it over and over again — rural needs to tell its story “better.”

But what we really need is to be bolder.

We need to modernize our message, our voice, our delivery and our image. In this presentation you will learn how to build a brand and content strategy that maximizes your body of work, reaches the right people and creates action. This is where strategy, creativity and storytelling collide. Through this work, together we can create a bold voice for rural.

 

About Katelyn

 

Katelyn Ideus headshot, RFI Communications DirectorBranding and content strategist Katelyn Ideus currently serves as Director of Communications & PR for the Rural Futures Institute at the University of Nebraska. Her experience includes personal branding, health care communications, educational programming, online education marketing. Find Katelyn on Instagram & Twitter.

 

 

 

What does it mean to be BOLD?

With more than $1 billion in sales and a marketing track record, Kevin Daum is the best-selling author of Video Marketing for Dummies and Roar! Get Heard in the Sales and Marketing Jungle. His April 2014 article on Inc.com, “7 Things Really Bold People Do,” resonates with Katelyn in terms of defining and positioning “bold.”

 

What is BOLD communications?

 

BOLD - Believe, Own, Lead, Discover arrows to Mission, Strategy, Audience, Evaluation

To maximize your body of work, reach the right people and create action, you must have all of these pieces in place.

 

Believe

Own

Lead

Discover

What is Brand Identity?

“Branding is the process of meaning manufacture that begins with the biggest, boldest gestures of the corporation and works its way down to the tiniest gestures.” — Grant McCracken, anthropologist & cultural commentator via Brand Thinking by Debbie Millman

 

Brand identity includes:

 

“In a fundamental sense, the brand identity represents what the organization wants the brand to stand for.” —  David A. Aaker & Erich Joachimsthaler via Brand Leadership

 

You Dont Have To Be Everywhere But Be Bold Where You Are

 

Be selective with where and how you share your stories. Base your selection on developed audience personas that take into account demographic information, values and decision-making processes of your audience(s).

 

Great stories are developed through meaningful messages

 

Discovery never ends

 

Circle with Bold in the middle

 

Katelyn’s Current Favs!

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