York | Community Marketing & LB840

 

York, Neb. | Community Marketing & LB840

University of Nebraska-Lincoln students Shelby Riggs and Emily Coffey spent their summer partnering with York County Development Corporation and the York Chamber of Commerce to complete various community marketing projects, as well as conduct research regarding the feasibility of implementing LB840 in the York community.

LB840, also known as the Local Option Municipal Economic Development Act, would authorize York to implement a sales or property tax for the purpose of creating a fund to offer loans and grants to local economic development projects. Emily and Shelby spent much of their summer conducting research and surveys to determine if and how to move forward with a city-wide vote on the LB840 issue in May. Their survey garnered nearly 400 responses. The team also reached out to all 69 Nebraska communities in which LB840 is currently implemented, asking them to share the details of their plans for the act, as well as successes and challenges that surfaced during the process of passing it. Their LB840 research was compiled in a database that will continue to be maintained and used by other communities interested in implementing the tax measure.

The two also assisted with a number of secondary community projects, one of which included planning and fundraising for the town’s annual Independence Day celebration—“Fireworks Frenzy” on July 3. They also helped coordinate the “Towers of York” community-wide art initiative by taking photos of each tower and using Photoshop and Hootsuite to edit each photo and publish it on the York Chamber’s social media platforms. Finally, Emily and Shelby met with several downtown business owners and assisted with York’s Downtown Revitalization project.

 

#RFIServiceship interns Emily & Shelby hit the ground running this week in #York. They took a brain break yesterday at @RedbeardsCoffee!” - @rural_futures | June 6, 2017

“The #YorkNE #RFIServiceship team is having a blast with the community. Emily golfed with the Young Professionals & @yorknechamber today!” - @rural_futures | June 16, 2017

#RFIServiceship intern Shelby opened a Contract Livestock Production Opportunities panel on Tuesday in #York! ” - @rural_futures | June 16, 2017

During June Shelby and Emily assisted with fund raising for an annual York community event that occurs on July 3, known as "Fireworks Frenzy." They distributed "star banks" in local businesses around town and checked in to empty them on a regular basis. 
Shelby prepares for her filmed interview with the RFI Communications Team during June check-in.

#RFIServiceship interns Emily & Shelby made another stop at @RedbeardsCoffee today on a mission to show the comms interns around #YorkNE!” - @rural_futures | June 22, 2017

#RFIServiceship Emily & Shelby interns sat in on @SenSasse's office hours to learn more about local issues & needs in #YorkNE.” - @rural_futures | June 27, 2017

#RFIServiceship interns Emily & Shelby went LIVE on @1049maxcountry in #YorkNE to discuss & promote @YorkNEDevCo's latest marketing survey!” - @rural_futures |  June 29, 2017

Leadership Engagement Director Kayla Schnuelle tagged a long for the July check-in. 
" hosts interns to teach students about the community! " - @kschnuelle | July 10

“Thank you, @AIMCareerlink for hosting #YorkESI17 and #RFIServiceship interns last week! They loved learning about start-ups and innovation!” - @rural_futures | July 18, 2017

“Our #YorkNE #RFIServiceship team helped represent @YorkNEDevCo at the governor's economic development summit last week!” - @rural_futures | July 19, 2017

“The RFI comms team is on the road again. Stay tuned for footage of all that the #RFIServiceship teams have accomplished for #rural! ” - @rural_futures | July 27, 2017

“Did the comms interns really stop in #YorkNE if the #RFIServiceship team didn't take them to @RedbeardsCoffee after an interview session?- @rural_futures | July 27, 2017

#RFIServiceship #YorkNE enjoyed grabbing coffee with these ladies in #BenedictNE!
‘They were incredible role models & wonderful company!’” - @rural_futures | August 1, 2017

"#YorkNE interns spent the day serving their community at the York County Fair, admiring the art and agriculture entries! #RFIServiceship ” - @rural_futures | August 4, 2017
“That's a wrap! #RFIServiceship interns presented final deliverables to the #YorkNE host team. We're excited to see the long-term impacts!” - @rural_futures | August 9, 2017
“Emily & Shelby developed a database tracking implantation of #LB840 for #YorkNE & communities across #Nebraska. #NUforNE” - @rural_futures | August 10, 2017

York Serviceship in the News

York News Times | June 13, 2017

Omaha World-Herald | June 13, 2017

Thank you to the York host team!

Madonna Mogul, Administrative Assistant, York Area Chamber of Commerce

Rhonda Veleba, York Area Chamber of Commerce

Lisa Hurley, Executive Director, Executive Managers, YCDC

Megan Burda, 4-H Youth Development, Extension Educator, Unit Leader, University of Nebraska–Lincoln Extension

Pat Hanrahan, Engineer, Nebraska Public Power District

Amy Kadavy, Eye Doctor, Eyecare Associates

Kelly Kadavy, Assistant Manager, Cornerstone Insurance

Jill Koch, Host Team Member

Amie Kopcho, Owner/Manager, Community Title Company

Tony North, Owner, York Printing Co.

Don Swanson, Chief Financial Officer, CVA