West Point | Marketing Parks & Recreation

 

West Point, Neb. | Marketing Parks & Recreation

UNL student Amber Ross and UNL grad Madeleine Schwinghammer spent their summer working with the Parks and Recreation Department in West Point, Nebraska. Their main roles entailed conducting research to determine the gaps and needs for West Point parks, as well as marketing the plans they helped develop to the community.

The first thing the pair did was create a two-part survey. First, their survey identified preferences of each generation living in the community. Second, it asked community members to prioritize their preferences. This suggested to city officials the amount of urgency required behind each potential project. Amber and Madeleine also researched the cost of funding the requested projects.

A couple of the projects the team researched and presented about included updates for the community’s pool, city parks and public restrooms. Amber and Madeleine also conducted a needs assessment for citywide parks and recreation for the West Point Chamber of Commerce, which they presented to their host team at the end of their serviceship.

In addition to community marketing and parks and rec needs evaluation, Amber and Madeleine spent dozens of hours volunteering, planning community events, designing a leadership class and even assisting with the town’s plan to combat the Emerald Ash Borer. Program director Kayla Schnuelle called the 2017 West Point Serviceship project a great example of interns using University of Nebraska connections and resources to problem solve in a host community.

 

@chriskrack thanks for hosting the @rural_futures Serviceship interns this summer! Looks like they are having a great experience already!” - @kschnuelle | June 5, 2017

Last week the #WestPoint team spent a morning helping with the #BRAN Snack Shop hosted by the Trails and Pathways Group! #RFIServiceship” - @rural_futures | June 13, 2017

During the first half of their serviceship, Amber and Madeleine were interviewed by 840 KTIC Radio about their work with city Parks and Rec. 

#WestPointNE #RFIServiceship interns Amber & Madeleine checked in from the Elkhorn River where they spent time w/ the Cuming County YPs! ” - @rural_futures | June 30, 2017

#RFIServiceship interns in #WestPointNE are putting the finishing touches on their Parks & Rec assessment this week!” - @rural_futures | July 6, 2017

“The #WestPoint team is attending the Northeast Nebraska Economic Development Annual Meeting today! #RFIServiceship” - @aross397 | July 11, 2017
Madeleine and Amber working intently in their office space located within the West Point Chamber of Commerce.

#WestPointNE #RFIServiceship interns Madeleine & Amber attended a chamber coffee and ribbon cutting ceremony this morning!” - @rural_futures | July 14, 2017

During a coffee and ribbon-cutting event, Madeleine and Amber mingle with Bonny Emanuel, Assistant Administrator to the West Point Chamber.

Sights and Sounds in West Point was a hit last night! Thanks to all the sponsors and performers! #WestPoint” - @aross397 | August 8, 2017

Madeleine & Amber delivered a research-based Parks & Recreation assessment to #WestPointNE, developed #branding based on #community values” - @rural_futures | August 10, 2017

West Point Serviceship in the News

KTIC Radio | June 7, 2017

West Point News | June 8, 2017

107.9 the Bull | July 28, 2017

KTIC Radio | August 8, 2017

KTIC Radio | August 8, 2017

Thank you to the West Point host team!

Tina Biteghe Bi Ndong, Director, West Point Chamber of Commerce

Chris Kreikemeier, Manager, Nielsen Community Center

Jen Barragan, Charter West Bank

Jeremy Borchers, Knights of Columbus

Kelly Gentrup, Executive Director, Cuming County Economic Development

Alex Norton, Administrator, Coming County Roads & Zoning Department

Dave Wimmer, Chairman, Park Board Member (Retired)